If over the years you’ve become a bit more skeptical about finding a concealer that will actually work on mature skin, you’re not alone. In our 20s and 30s, we didn’t even need much to begin with, and what we did put on would glide over firm, smooth and hydrated skin.

Today? Not so much. And to no fault of our own, it’s just natural biology. After the age of 25 our bodies start producing roughly 1% less collagen per year¹. Less collagen means our skin becomes thinner and less firm which causes more wrinkles and fine lines.  Our skin also becomes dryer and “textured” so concealers look dry much quicker and can become more cakey.

Plus, as we age, we commonly overproduce melanin, the natural pigment that gives skin its color. This causes hyperpigmentation with “age spots” not only becoming more frequent, but also becoming darker and needing a thicker concealer for full coverage.

So naturally as we age, the more concealer we typically use. Yet for women over 40, “generic” mass-market concealers often overpromise and underdeliver because they’re not formulated for mature skin. Just because these are common struggles however, doesn’t mean they have to be.

Today there are concealers that provide both anti-aging benefits and full-coverage, helping you to not just look younger on the surface, but actually have healthier, firmer, more youthful skin. An ideal mature skin concealer should both cover and conceal, while also using anti-aging ingredients to correct and protect aging skin.

A Quality Concealer Can:

• Provide full coverage without caking and creasing

• Blur the appearance of wrinkles & fine lines

• Brighten under eyes 

• Help combat signs of aging

• Hydrate skin by promoting collagen

Just like with everything in life, not all concealers are created equally. And with so many on the market claiming different benefits, we wanted to put together this guide to help you sort through the clutter and find a concealer that delivers on its promises.