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Amazon's Top Four Selling Mascaras of 2024
Choosing the right mascara can be a daunting task, but there are a few key things to keep in mind to ensure that you find the perfect one for you.
First of all, you’ll want to consider the brush. Look for a brush that suits your lash type, whether that’s thick or thin, long or short. The right brush will help you to achieve the perfect coverage and will prevent clumping.
Next, you’ll want to consider the formula. A good mascara should be long-lasting, smudge-proof, and easy to remove. It should also be gentle on your eyes and not cause any irritation.
Finally, you’ll want to think about the finish. Whether you’re looking for length, volume, or curl, make sure the mascara you choose is tailored to your desired effect.
Now, are you ready to find the perfect mascara for you?
What to Look for in a Quality Mascara
When it comes to mascara, there are a few key ingredients that you should look out for.
For one, panthenol, aka vitamin B5, is an amazing ingredient as it helps to strengthen and nourish lashes. It can also prevent breakage, leaving your lashes looking healthy and strong.
Another ingredient I like to see is jojoba oil, as it helps to moisturize and condition lashes, keeping them soft and supple.
Beeswax is also a favourite ingredient mine, as it helps to thicken and volumize lashes. It is also a natural emulsifier, which means it helps to bind the other ingredients together, creating a smooth and even application.
What to Avoid
While there are plenty of beneficial ingredients to look out for in mascara, there are also a few ingredients to avoid.
First up would be parabens, which are preservatives that have been linked to hormone disruption and cancer². Alternatively, look for preservatives such as phenoxyethanol, which are safer and more gentle on the skin.
Another ingredient to avoid is formaldehyde, which can irritate the eyes and cause allergic reactions³.
Personally, I also like to steer clear of petroleum-derived ingredients, such as mineral oil and petrolatum, as they can clog pores and suffocate lashes. Instead, why not go for natural oils and waxes, such as beeswax and jojoba oil, which are more gentle and nourishing.
Finally, avoid ingredients such as phthalates, which have been linked to birth defects and reproductive harm⁴. Look for products that are labeled as phthalate-free to ensure that you’re not exposing yourself to these harmful chemicals.
By avoiding these ingredients and choosing products with natural and gentle ingredients, you can keep your lashes healthy, strong, and beautiful.
Key Ingredients In A High-Quality Mascara
Ingredients to Avoid
What Else To Consider When Buying Mascara
Cruelty-Free With so many companies offering cruelty-free products these days, this one is is thankfully usually easy enough.
Amazon's Top 4 Selling Mascaras of 2024
Based on our own extensive product research, focused on the MUST HAVE ingredients we listed above, and consideration of numerous reviews by shoppers just like you, we’ve compiled a list of what we’ve found to be the top five mascaras of 2024
Photo credit: Amazon
Pros
- Affordable price point
- Creates dramatic, voluminous lashes that can look like false lashes
- Easy to apply
- Long-lasting formula that doesn't smudge or flake
- Buildable formula that allows you to layer the mascara for even more volume
- Vegan and cruelty-free
- Comes in a sleek and attractive packaging
Cons
- The large wand can be difficult to use for those with smaller eyes or shorter lashes
- May irritate eyes or cause flaking or smudging for those with particularly oily skin or sensitive eyes
The Bottom Line
Overall, the Essence Lash Princess False Lash Effect Mascara is a popular choice for those looking to achieve dramatic, voluminous lashes at an affordable price point.
Photo credit: Amazon
Pros
- Provides excellent length and volume to lashes
- Creates a curling effect that lasts all day
- Multiplying and buildable formula, which allows you to layer for even more volume
- Suitable for those with sensitive eyes and contact lens wearers
Cons
- Some users may experience clumping or smudging if too much product is applied or if not properly combed through with a lash comb
The Bottom Line
Overall, the Maybelline Sky High Washable Mascara is a great choice for those looking for a lengthening and volumizing mascara that provides a natural-looking curl and is easy to remove. However, it may not be the best choice for those who prefer a thicker or more dramatic lash look.
Photo credit: Amazon
Pros
- Provides excellent length and volume to lashes
- Creates a feathery, soft, and full lash look that lasts all day
- No flaking or smudging even in humid conditions
- No clumping or spidery lashes
Cons
- May not be suitable for those who prefer a more natural-looking lash look
The Bottom Line
L’Oreal Paris Voluminous Lash Paradise Mascara is a popular choice for those looking for a volumizing and lengthening mascara that provides a full and feathery lash look without clumping or flaking. However, it may not be the best choice for those who prefer a more natural lash look
Photo credit: Amazon
Pros
- Provides excellent length to lashes, making them appear longer and more defined
- Thin brush wand that allows for precision application
- Separates lashes well without clumping or smudging
Cons
- May not provide as much volume to lashes as some other mascaras
- The thin wand may not be as easy to handle for those with shorter lashes or unsteady hands
The Bottom Line
The L’Oreal Paris Telescopic Original Lengthening Mascara is a good choice for those looking for a mascara that provides excellent length to lashes and separates them well without clumping or smudging. However, it may not be the best choice for those who prefer a more voluminous lash look or have difficulty handling thinner mascara wands.
Citations
1 Top selling products on amazon.com as of February 12th, 2024
2 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834979/
3 https://www.foxnews.com/health/10-toxic-chemicals-to-avoid-in-eye-makeup
4 https://www.ewg.org/research/chemicals-linked-birth-defects-can-stay-cosmetics-says-cosmetic-industry-safety-panel
